Nelson Tasman's most established full-service PR and Marketing agency
When you need help with your marketing, maybe you need to make your website convert, engage with or understand your customers, talk to a new audience, launch a product, shift perceptions, or grow your business, at etc. communications, we can help.
We help you to achieve your business objectives, by creating a 360-degree experience - communicating, connecting and engaging with your audience through SMARTER business goals.
Our team can provide you with targeted and relevant marketing advice and implement marketing strategy for you effectively and efficiently. We also work side-by-side with the PR team, this unique team dynamic ensures we are maximising the effectiveness of your marketing always.
Website development and management
Website conversions and optimisation
List building and email marketing
Traditional (offline) media
Scroll down to find out more about the ways we help create irresistible marketing experiences that connect with people personally and create the desire to share with others. From the first impression to the last touch point and everything in-between, we can help.
We develop strategic plans that align with your goals. Alternatively, we can work with you on specific projects that might need marketing support.
Regardless of the marketing channels you use, having a unified plan is essential for optimal results for your brand. Our experienced team will design a plan to match your objectives, your brand and your budget.
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Brand management, put simply, is the process of maintaining, improving, and upholding a brand so your markets perception, is in line with your business goals. Effective brand management can result in higher sales and have a huge impact on bottom line.
Brand management is how you continuously wrap a story around what you offer to increase competitiveness and build loyalty. Marketing is the means. Brand management is the goal.
Our holistic approach looks collectively at your brand and ensures everything you say and do has a positive impact on the perception people have of your brand.
With 60-95% of customers now looking for local businesses online, ignoring online marketing is no longer an option. Our team includes specialists that can strategise, design, build, and manage your digital campaigns, generating you leads, building your marketing lists, and making you sales. We analyse your business and identify digital opportunities alongside your overall marketing strategy (if you have one).
Our team live and breathe digital technologies and understand how to best maximise your online investment.
The internet provides a range of measurable and affordable opportunities for advertising. Cost Per Click (CPC) advertising methods, such as AdWords and Facebook, mean you only pay for visits to your site. These techniques allow for incredible levels of targeting, allowing you to maximise every cent of your budget, and know your ROI.
We work with Facebook, Instagram, Google+, LinkedIn, and Twitter daily alongside other channels - utilising advertising technologies available on these platforms to deliver cost effective and measurable marketing for our clients.
Social media in marketing today has increased the importance for brands to build deep, meaningful and lasting relationships with customers and is an important part of brand building, reputation management, lead generation and customer communication. It is constantly changing the way we use the internet. Staying on top of this is a full-time job. Call us to help clear the confusion and frustration around social media, and get results instead.
Once you’ve ‘spoken’ with prospects once, you can also keep in touch with them via the Facebook advertising technology. This is called re-marketing. Facebook makes your adverts more relevant for the people who see them, and typically brings real sales leads. We have developed a proven stepped approach to re-marketing which allows you to generate a higher ROI.
We work with you to increase the number of people on your site, their behaviour and experience while they are there. We ensure you can keep talking to them after they leave your site and constantly work to increase your online sales or engagement.
From e-commerce websites to simple brochure sites, our in-house team and connections with expert web developers and designers in New Zealand ensure we are delivering the best match and fit for your brand's online communication needs.
Building from scratch? We can manage the build completely for you or work with your chosen team.
Updating your current site? We work across a range of platforms and can help.
Most businesses don't continually test and improve their sites, and it is costing them sales.
The headline used on a page alone has increased revenue by as much as 1200% in some cases and the colour of your “take action” button could be costing half your sales.
We work with you to identify the areas for easy quick wins and help put a process in place to ensure ongoing optimisation. This ensures you are enjoying the maximum return on every advertising dollar you spend while getting the edge over your competition.
One of the advantages of building an online presence is the ability to capture many of these visits, and build a list of qualified prospects you can keep talking to.
Email marketing has been shown to provide the highest return on investment of any marketing dollar spent.
We can work with you to set up automated sequences so you can set and forget, or help with your monthly mail out. We also have a team of expert writers that make content creation easy.
We can design and create traditional marketing collateral for you such as brochures, print advertising, business cards, radio commercials, etc. However, you can expect to enjoy better than traditional results.
Knowing where to put your marketing dollar can be tricky. There are strategic brand associations, reach, platform and audiences to consider amongst many other things. As well as these considerations, with today’s marketing environment, the advertising dollar is often stretched very thin.
This is where our knowledge of these channels alongside the 'integrated marketing' planning approach we take can ensure maximum impact for minimum investment.
The human brain processes images 60,000 times faster than it does text. In fact, 90% of information sent to the brain is visual. So, what are you saying to your customers?
Visuals can increase brand engagement and message saturation. For that reason, design and visual communication is a vitally important part of the conversation, both on and offline.
As well as Noel and Andy, our in-house designers, we work alongside a range of other designers in New Zealand, all with their own talents and strengths. We can also work with your existing designer if you have one.
Our understanding of consumer behaviour and brand management coupled with these talents, ensure we are achieving maximum impact for your brand through design.
Contact us on:
+64 3 545 6122
+64 21 190 1533
Level 1, 58 Buxton Square, Nelson 7010
©2017 etc. communications