Nelson Tasman's most established full-service PR and Marketing agency
Public Relations (PR) has been defined as a strategic communication process that builds mutually beneficial relationships between organisations and their public. When done well, PR can be the difference between success and failure on a project or a brand. It is a way of building goodwill and trust.
The effectiveness of your brand and marketing are greatly reduced on their own; these disciplines need to be supported by PR for optimal results. If an organisation is not perceived as being trustworthy, then even the smartest marketing won’t sell your product or service.
Our PR and marketing teams can work closely together to maximise the effectiveness of your brand.
Navigating the media world
Crisis and issue management
Stakeholder management and engagement
We will develop strategic communications plans that align to your goals. We can create your organisation’s overarching communications plan, or if you have specific projects that might need internal communications, stakeholder engagement, or media relations we can help. Our plans include SMARTER goals; Specific, Measurable, Achievable, Relevant and Timebound goals that we Evaluate and Readjust, so you can measure the value of each campaign.
Plans may involve both public relations and marketing activities, all of which sit on a foundation philosophy rooted in targeted stakeholder management. Understanding who your public are is crucial to any communication or business success. We help identify your stakeholders and plan for their inclusion in communications activities to reach your business goals.
Plans can be long or short-term depending on the goal and we can prepare plans for and run one-off campaigns.
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Our PR team includes former journalists and experienced media relations specialists who have an excellent track record working with New Zealand media outlets. When you need to get your message out when it matters most, we know how.
Our team has working relationships with national and Nelson media and can help you and your organisation be media ready.
Contact us to discuss your media needs.
The perception of how an issue or crisis was handled has a lasting impression on your public.
When the worst happens, you need to react quickly and intelligently, especially in the age of social media. To handle a crisis well, it is important to be prepared.
Has a crisis already hit or is looming? Call us now on +64 21 190 1533 if you need help. We are available outside of normal business hours.
Does your business have a crisis communications plan ready to go? Good planning means in the moment a crisis hits, your response will be swift and well thought through. We can prepare a plan for you based on a range of potential scenarios, or update your plan.
For existing clients, all our PR strategies include risk evaluation and mitigation recommendations to ensure clients are well prepared.
Contact us today to start your crisis preparation.
Areas of issue or crisis management where we have provided urgent communications support or preparation for include:
Contact us to discuss how we can help you with any issue you are facing, or might face.
Consider an effective strategy to include affected parties and key stakeholders in the project planning and implementation, carrying them along with you throughout the project.
Taking an inclusive approach will give you a greater chance of success.
We bring to our engagement work an IAP2 Certificate in Public Participation, which covers the recommended approaches for community engagement.
Contact us to discuss your public project.
Contact us on:
+64 3 545 6122
+64 21 190 1533
Level 1, 58 Buxton Square, Nelson 7010
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