Public Relations Services

public relations hero

PR... "The science and art of managing and influencing the perceptions of your audiences".

Public Relations (PR) has been defined as a strategic communication process that builds mutually beneficial relationships between organisations and their public.

In short, PR creates goodwill and trust. If an organisation is not perceived as trustworthy, then even the smartest marketing won’t sell your product or service. When done well, PR can be the difference between success and failure for a project or a brand. 

etc communications' PR and marketing teams work closely together to maximise the effectiveness of brands, building strong reputations.

How our PR team can help your organisation

  • Strategic planning - Our team can develop PR strategies to support your business or project goals. We develop SMARTER objectives so success can be measured.
  • Navigating the media world - Let us help you get your key messages out to help build your brand or sell your products, meeting your business goals.
  • Crisis and issue management - Be prepared and be quick to react in the right way when a crisis develops. Let us guide you on how to manage staff, media, stakeholders, and customers.
  • Stakeholder management and engagement - Projects that include effective stakeholder management at the outset are more likely to be successful when delivered. We can help you understand and meet stakeholder expectations.

strategic planning for pr banner 03
strategic planning for pr 03

Strategic planning

We will craft PR plans based on your organisation's or project's goals.

We will develop strategic communications plans that align to your goals. We can create your organisation’s overarching communications plan, or if you have specific projects that need internal communications, stakeholder engagement, government relations, or media relations we can help. Our plans include SMARTER goals; Specific, Measurable, Achievable, Relevant and Timebound goals that we Evaluate and Readjust, so you can measure the value of each campaign.

Understanding who your publics are is crucial to any communication or business success. We help identify your stakeholders and plan for their inclusion in communications activities. If required, plans may involve both PR and marketing activities.

Plans can be long- or short-term or for one-off campaigns.

Back to top

navigating the media world banner 02
navigating the media world

Navigating the media world

When time is critical, and the wording must be perfect, we can help.

Our PR team includes former journalists and experienced media relations specialists who have an excellent track record working with national and Nelson media outlets and freelance journalists. When you need to get your message out when it matters most, we know how to get you media ready.

We can:

  • Develop a media plan for your business or project, covering mainstream and trade media
  • Draft media policies
  • Provide media training for your spokespeople
  • Brief and organise photographers and videographers on photos for media use
  • Write media releases that get printed
  • Monitor and analyse media coverage.

Contact us to discuss your media needs.

Back to top

crisis and issue management banner 02
crisis and issue management 02

Crisis and issue management

Whether you have a developing crisis or issue to manage now, or you want to be prepared if one might hit, experience and preparation are key. We can help.

The perception of how an issue or crisis was handled has a lasting impression on your public.

When the worst happens, you need to react quickly and intelligently, especially in the age of social media. To handle a crisis well, it is important to be prepared.

Crisis management

Has a crisis already hit or is looming? Call us now on +64 21 190 1533 if you need help. We are available outside of normal business hours.

We can:

  • Advise on timing and deployment of information
  • Work with you to identify what your key stakeholders need to know by when, and the best way to inform them
  • Create a specific media plan and interact with media
  • Write your communications to the board, staff, stakeholders and media
  • Prepare you with Q & As – for stakeholders, customers and media
  • Organise a press conference, if needed
  • Monitor and manage social media
  • Manage website updates
  • Provide a media clipping service

Crisis planning

Does your business have a crisis communications plan ready to go? Good planning means your response will be swift and well thought through when a crisis hits,  We can prepare a plan for you based on a range of potential scenarios, or review and update your existing plan.

For existing clients, all our PR strategies include risk evaluation and mitigation recommendations to ensure clients are well prepared.

We can:

  • Prepare a crisis communications policy
  • Analyse risk and develop a strategy that integrates with existing operational crisis plans and your Risk Register
  • Prepare for key scenarios
  • Draft background content you are likely to need, regardless of the event
  • Conduct media training
  • Update outdated plans.

Contact us today to start your crisis preparation.

Our experience

Areas of issue or crisis management where we have provided urgent communications support or preparation include:

  • Staff embezzlement
  • Loss of funding / closure (local government, central government or grant)
  • Public protests
  • Internal disruption within organisations and boards
  • Business liquidation
  • Product recalls
  • Natural disaster or civil defence emergencies
  • Planning for large-scale events and a number of concurrent events

Contact us to discuss how we can help you with any issue you are facing, or might face.

Back to top

stakeholder management and engagement banner 02
stakeholder management and engagement

Stakeholder management and engagement

Do you have a project that will affect a community or large section of the public?

Consider an effective strategy to include affected parties and key stakeholders in the project planning and implementation, carrying them along with you throughout the project.

Taking an inclusive approach will give you a greater chance of success.

We bring to our engagement work an IAP2 Certificate in Public Participation, which covers the recommended approaches for community engagement.

Contact us to discuss your public project.

Back to top